Your Toast investment should be making you money.
Menus, loyalty, marketing, catering, online ordering and reporting are only useful when they are configured well and working together. We find the gaps, fix the setup and make Toast earn its keep.
Sometimes the problem announces itself.
These are real examples found on public Toast storefronts during prospect research. The restaurant names are intentionally omitted. The point is simple. Small setup mistakes become customer facing mistakes.
The Toast Audit
A structured review of how your restaurant is actually using Toast, where the setup is leaking time or money and what should be fixed first.
- Menu structure and modifiers
- Online ordering and guest experience
- Loyalty economics and reward structure
- Email marketing and guest database use
- Catering configuration and merchandising
- Reporting, labor and menu mix visibility
- Multi location consistency where applicable
- Prioritized findings with recommended fixes
Not a 40 page report nobody reads.
You get a useful diagnosis. What is wrong, what matters, what can wait and what is likely worth money.
We get inside the setup
Menus, modifiers, loyalty, ordering, catering, marketing, reporting and location structure. The parts that actually touch sales and operations.
We separate ugly from expensive
Some issues simply look bad. Others cost margin, bury catering, give away reward dollars or leave guest data sitting unused. Those come first.
You get the order of operations
A ranked action plan with the fixes that matter most. Use us to implement it or take the list and run with it.
Toast is not one tool. That is the problem.
Each piece can be fine on its own and still create a lousy system when nobody is managing the connections.
Cleaner architecture
Pricing, modifiers, guest language, 86s and location consistency.
Rewards with a job
Build offers around repeat behavior, not arbitrary points and freebies.
Use the guest list
Segment the people already in your database and give them a reason to return.
Merchandise the big ticket
Make ordering clear, profitable and easy to find.
Remove friction
Clean storefronts, sane categories and fewer guest dead ends.
Turn data into a decision
Sales, labor, menu mix and marketing results should tell you what to do next.
Stop configuration drift
One standard where it matters, with room for local differences where they make sense.
Fix one ugly thing
Menu rebuilds, new stores, loyalty resets, catering builds and focused cleanup.
Pick your level of done.
Flat monthly pricing. Clear scope. No hourly meter humming in the background.
Fresh Slice
For single locations that need Toast maintained, cleaned up and kept current.
- One scheduled menu maintenance cycle each month
- Pricing and item updates
- One email campaign built, sent and reported
- Quarterly loyalty health check
- Monthly 30 minute review
- Email support with 48 hour response
Full Loaf
For growing operators who want Toast driving revenue, not simply taking orders.
- Everything in Fresh Slice
- Two to four segmented campaigns monthly
- Loyalty management and optimization
- Online ordering and catering management
- Sales, labor, menu mix and marketing reporting
- Monthly 60 minute strategy review
- Priority support with 24 hour response
The Bakery
For multi location groups and franchisors that need someone owning the whole Toast picture.
- Everything in Full Loaf across locations
- System wide menu governance
- Location benchmarking
- New location builds and openings
- Training and onboarding support
- Quarterly leadership review
- Direct line access
Technology only matters when the restaurant gets better.
I’m Chris. I have spent my career running restaurants, owning labor, food cost, guest counts, catering, loyalty, menu mix and the P&L. I also live inside Toast in real operations.
That means the conversation is not simply about buttons, settings and features. It is about whether the setup produces more revenue, better margin, cleaner execution and better decisions.
What better looks like.
- Duplicate and internal menu architecture
- Guest database barely segmented
- Catering buried inside the ordering flow
- Location setup drifting apart
- Clean customer facing structure
- Targeted campaigns tied to guest behavior
- Catering built around easier ordering
- Consistent standards across locations
Somewhere between a spreadsheet and a $30,000 software platform.
Not every restaurant needs another giant software system.
Sometimes you need inventory that works like your inventory. Recipe costing tied to your invoices. Training built around your standards. Reporting that answers the questions you actually ask.
Butter Side Up builds focused restaurant operations tools around the way your business already works.
We scope the problem, build the tool, host it at a dedicated web address, and keep it running.
Count what you have
Real time inventory tracking built around your actual product list. No enterprise setup. No expensive configuration project.
Know your real food cost
Ingredient level costing tied to your actual invoices. See what things really cost before they hit the P&L.
Get your team trained
Custom staff training with module progression, scoring, and completion tracking. Built around your menu, standards, and brand.
Data you can act on
Sales, labor, menu mix, and cost reporting built around the questions your operation actually asks.
Your tool. Your URL. Our problem if it breaks.
We scope it together
Tell us what is broken, tedious, or living in a spreadsheet.
We build and host it
You get a dedicated web tool built around your operation.
One simple monthly subscription
We keep it hosted, maintained, and working.
Typical projects start with a modest one time build fee plus monthly hosting.
Simple monthly hosting. No long term contract. Cancel anytime.
Before we touch anything.
Butter Side Up is meant for operators who want more from Toast, not operators shopping for another POS.
Do I need to change POS systems?
No. Butter Side Up works with restaurants already using Toast. The point is to get more from the platform you already pay for.
Can I just buy the audit?
Yes. The audit stands on its own. You get the findings and the priorities whether you hire Butter Side Up afterward or not.
What if I only need one project?
That is fine too. Menu rebuilds, catering setup, loyalty restructuring and new location builds can be scoped as fixed price projects.
What happens with multiple locations?
We look for the places where consistency matters and the places where local variation makes sense. Multi location work starts at $3,500 per month and scales with complexity.
Are you affiliated with Toast?
No. Butter Side Up Consulting is an independent restaurant consulting business focused on helping operators use Toast more effectively.
You already paid for Toast. Let’s make the damn thing work.
Start with a 30 minute conversation or go straight to the Toast Audit. Either way, we will talk about your actual setup, not recite a software brochure at you.